'Keen environmentalists, but not fools': Business first, for one beauty brand

Lush has pledged its commitment to reducing its environmental impact and ethically sourcing ingredients. But business remains a key driver of its decisions. Photo: AFP

Known for its colourful shampoo bars and fruity bath bombs, UK-based cosmetics brand Lush has opened the doors of its new Green Hub as part of efforts to expand its in-house circular recycling.

The facility at Lush's Poole headquarters in southern England sees its signature black plastic pots granulated into plastic pellets before being remoulded, while a special unit treats wastewater.