Big trend, tiny clothes? Fashion brand launches a collection for hamsters

Not content with with just producing fashion items for cats and dogs, brands are now targetting hamsters. Photo: AFP

Pets have become the new darlings of the fashion industry, first in the luxury sector, and now in fast fashion.

There are countless collections dedicated to our four-legged friends, with some retailers betting on petwear that's as surprising as it is improbable, including a range designed especially for hamsters.