From Elizabeth Olsen to Blackpink’s Rose: The hottest beauty brand hookups

Beauty brands are going on an overdrive to recruit famous faces for their campaigns. Pictured here are Elizabeth Olsen (left) and Blackpink's Rose. Photo composite: Handout

Before social media, brands reached out to consumers with advertisements in print, and on the radio and television. Today, the marketing of products has taken on a life of its own with the engagement of every hot new actor or musician to get the attention of their fans.

From Hollywood royalty to K-pop phenomenons, here are some of the hottest hookups to hit the news recently.