'Eternal Pink' diamond, rarer than a Warhol art, will be auctioned off

A model holds a 10.57 carat vivid pink diamond, with an estimated value of more than US$35mil (RM155mil), during a press preview at Sotheby's in New York City. Photo: AFP

A rare, vividly rosy-purple diamond, called the Eternal Pink and valued at US$35mil (RM155mil), is set to be auctioned off by Sotheby's as part of its Magnificent Jewels sale in New York in June.

The 10.57-carat stone is being marketed as the most valuable purplish-pink diamond ever brought to auction, with the highest ever pre-auction price per carat estimate, according to Sotheby's.