Is gender-neutral jewellery a trend? Brands shift their focus to cater to men

The RVL collection was launched late last year. It is the first unisex collection for luxury jeweller De Beers. Photo: De Beers

It is always thought that the act of accessoring with jewellery is more a woman’s thing. Now that brands are changing their focus to include men’s – or rather, gender-neutral – collections, it says a lot about a shifting trend.

De Beers for example, launched a unisex collection late last year. It was the first of such for the luxury jeweller.