Style Watch: Young entrepreneur Asma’ Nasaruddin lives in the fashion fast lane


She describes her personal style as “feminine and sophisticated, with a little edge”. Photo: Asma’ Nasaruddin

Full-time lifestyle content creator and entrepreneur Asma’ Nasaruddin is proof that one can achieve fashion icon status through clever mixing and matching, having a clean aesthetic to her style choices, and wearing neutral hues with solid basics.

“As I’m typing this, I’m thinking of photoshoots and creative marketing ideas for my oral care brand that just turned one year old last week,” says Asma’ in an email interview.

Read more: Style Watch: Menswear buff Reza Teimouri is both fashion-forward and timeless

“It’s been interesting juggling being a full-time lifestyle content creator and wearing this new entrepreneur hat. Right now my focus is on growing my business. And this makes me excited because that means more opportunities to turn up at networking events in more structured blazers, stunning heels and a big smile.”

She describes her personal style as “feminine and sophisticated, with a little edge”.

“After experimenting with all kinds of fashion trends since I was a teenager – I have always enjoyed fashion – I think I’ve finally found my personal style in my thirties,” says Asma’.

33

What is your favourite go-to look?

A pair of great jeans, a well cut blazer, my white scarf and a genuine smile.

What are your three must-have style/beauty items?

Feminine white blouses/shirts, an elevated pair of jeans and statement belt or heels.

What trend would you most like to see disappear?

Petition to confiscate low-rise jeans please. The amount of bum cracks I wish I could unsee when people bend down.

5522

Who would you consider a style icon and why?

Victoria Beckham for her understated glamour. She always looks so refined in monotone layers, but never boring. Carolina Herrera for being the epitome of class and elegance in her crisp white shirts and voluminous skirts, and Hailey Bieber for her sophisticated street style.

Read more: Style Watch: Malaysian fashion stylist Andrea Kee is a specialist in looks

What are three key pieces everyone should have in their wardrobe?

A great structured jacket (cutting is everything), a flattering A-line skirt and a good pair of jeans (find a cut that flatters your body type). These are the kind of pieces you can re-wear again and again, and create multiple looks by mix matching.

Article type: free
User access status:
Subscribe now to our Premium Plan for an ad-free and unlimited reading experience!

fashion , trends , Style Watch

   

Next In Style

Jeans above, jeans below, jeans everywhere! The denim-on-denim trend is back
Fun designs, colours and accessories? Modestwear in Malaysia can be trendy
To avoid makeup marks on white clothes, you just need to use hairspray
Saudi Arabian fashion designers are now more ready to take on the world
How the 'coquette makeup' beauty trend is taking romance to the extreme
Sequins are being reinvented through a new, more eco-friendly material
Elevate your shoe collection with designs for every occasion
Slim pickings? Less than 1% of looks at the recent fashion weeks were plus-size
Do fast fashion brands care about a potential backlash to their business models?
Malaysian designer label Fiziwoo launches inclusive Raya collection
.