Style Watch: Young entrepreneur Asma’ Nasaruddin lives in the fashion fast lane

She describes her personal style as “feminine and sophisticated, with a little edge”. Photo: Asma’ Nasaruddin

Full-time lifestyle content creator and entrepreneur Asma’ Nasaruddin is proof that one can achieve fashion icon status through clever mixing and matching, having a clean aesthetic to her style choices, and wearing neutral hues with solid basics.

“As I’m typing this, I’m thinking of photoshoots and creative marketing ideas for my oral care brand that just turned one year old last week,” says Asma’ in an email interview.