Jeans used to be fashion's most polluting items, now they are more sustainable

Sustainable or eco-responsible jeans are proving popular around the world, a new study reveals. Photo: AFP

As one of fashion's most polluting items, jeans have started to become more sustainable, whether through local manufacturing, upcycling, or reduced use of water and chemicals. And this green revolution is appealing to consumers worldwide, as they are increasingly turning to models and brands that are less harmful to the environment.

The ultimate fashion essential, jeans are more than ever in demand this year, as the fashion world continues its never-ending love affair with the 1990s and 2000s.