The RealReal, an online consignment platform, saw a 50% jump in the first half of this year in the reselling of items bought on the site by Gen-Z customers. Photo: Bloomberg
The Gen-Z is leading the trend of "shopping to sell” designer fashions, according to The RealReal Inc.’s 2022 Luxury Resale Report.
Consumers 25-years-old-and-younger see resale shopping as something of a sport, buying used luxury goods with the goal of selling them later at higher prices.
