The Gen-Z generation is ‘shopping to sell’ luxury brands as an inflation hack

The RealReal, an online consignment platform, saw a 50% jump in the first half of this year in the reselling of items bought on the site by Gen-Z customers. Photo: Bloomberg

The Gen-Z is leading the trend of "shopping to sell” designer fashions, according to The RealReal Inc.’s 2022 Luxury Resale Report.

Consumers 25-years-old-and-younger see resale shopping as something of a sport, buying used luxury goods with the goal of selling them later at higher prices.