Can Mark Zuckerberg save virtual fashion? Only if Meta steps up its game

The various looks presented by Meta when announcing the launch of its virtual fashion store. Photo: AFP

Virtual fashion was largely billed as a new opportunity to push back the boundaries of creativity and inclusivity, but so far, these new kinds of clothes are mostly copied straight from real-world collections.

The first models unveiled by the Meta group, for example, seem too "normal" to get truly excited about, whereas our virtual twins – poised to live their best life in these parallel fictional universes – offer us the chance to get dressed up like never before.