Can Mark Zuckerberg save virtual fashion? Only if Meta steps up its game


By AGENCY

The various looks presented by Meta when announcing the launch of its virtual fashion store. Photo: AFP

Virtual fashion was largely billed as a new opportunity to push back the boundaries of creativity and inclusivity, but so far, these new kinds of clothes are mostly copied straight from real-world collections.

The first models unveiled by the Meta group, for example, seem too "normal" to get truly excited about, whereas our virtual twins – poised to live their best life in these parallel fictional universes – offer us the chance to get dressed up like never before.

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