Fur in fashion is bad, but fashion for fur babies is a welcome thing

  • Style
  • Wednesday, 29 Jun 2022

Fashion-obsessed pet lovers can now Gucci-fy their fur babies with a latest collection of luxury monogrammed harnesses, studded collars and bespoke couches. Photo: Gucci

If you are always clothed in the biggest, most sought after labels, then your pets should not be deprived of the same luxury.

Italian fashion house Gucci launched a range of designs specifically produced for pets recently (June 27), and it is just driving some people wild with excitement.

Shot by photographer and artist Max Siedentopf, the capsule collection comprises studded collars, leather harnesses, bowls, leashes, bespoke couches and carriers.

Read more: Fashion on social media is going crazy for the 'weird girl' aesthetic

Featured in the campaign were the cutest dogs and cats, and they certainly looked pretty smug with their latest accessories.

"Inspired by Gucci’s underlying vision of individuality – even when it comes to the pets among us – each animal’s personality comes to the fore against backgrounds coloured in bold hues," reads the label's description for the video campaign posted up on YouTube.

People are going crazy on social media, commenting that it is just something they needed (or perhaps never knew they needed).

"Two of my favorite things, (Gucci) and (cats)!!!" an Instagram user exclaimed.

"Omg (sic) I need one of these bags for winter to carry my dogs. This is too cute," another added.

This fits in with the latest trend whereby fashion is diversifying and branching out into other scenes. Collaborations have become a huge thing for big brands in the past year or so.

Read more: The 'coastal grandmother' look is currently fashion's hottest trend

In the past months, we have witnessed labels big and small launching NFTs (non-fungible tokens) to capitalise on the cryptocurrency craze.

There have also been partnerships between luxury and mass brands, which is seen as a way of democratising fashion.

It is also interesting to note that the use of fur in fashion has long been frowned upon. In the last decade, more and more big names have announced that they are stopping the use of real fur and instead, now turn to faux fur.

Fashion for fur babies however, is definitely a welcome thing.

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fashion , pets , trends , Gucci


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