Austin Butler will be seen wearing Cartier’s designs as the brand's ambassador for North America. Photo: Cartier
The fashion industry can be incredibly competitive. Brands are often seen jostling for their slice of the pie when it comes to loyal customers and fans.
Enter ambassadors. With a global reach, famous faces can help boost relatability – and more importantly in the social media era, likes.
Here’s a look at the latest celebrities that have lent a helping hand to the big names in the style scene.
A recognisable face
Bae Su-ji, or better known as Bae Suzy or just Suzy, is the latest recruit by watchmaker Longines. This South Korean singer and actress was previously a member of girl group Miss A. She went solo with her music career in 2017 and has since made a splash acting in films and television dramas. She is said to be one of the most in-demand endorsers in her country right now.
Read more: Bebe Vio, wheelchair fencer and beauty's latest 'It girl'
Making an impact
Deepika Padukone is considered to be one of the highest paid Indian actresses. So, it is no wonder that Louis Vuitton scooped her up to become one of its house ambassadors. Apart from acting, she is the founder the Live Love Laugh Foundation, which creates awareness on mental health in India. Deepika is also vocal about issues such as feminism and depression.
Man of style
Portraying Elvis Presley in musical biopic Elvis (opens at cinemas nationwide yesterday), Austin Butler is regarded as among Hollywood’s brightest shining stars at the moment. Well, he will be glittering even more as he accessorises with creations by Cartier in his new role as the brand’s face for North America. As it is, his tasteful red carpet outfits for Cannes Film Festival last month was praised by fashion magazines.
Street swagger
There is more to the K-music than just K-pop. Zico, whose real name is Woo Ji-ho, is a notable rapper with ties to the hip-hop scene. He has managed to balance retaining a mainstream fame while still having sort of an underground street cred. His appointment as Fendi’s South Korea ambassador? A perfect representation of high-low style.
Read more: K-drama actress Han So-hee's timeless and relatable style
Shared passion
While Mark Ronson was appointed by Audemars Piguet way back in January to be a brand ambassador, it was only last month that his special music programme was announced. Through this collaboration with the watchmaker, the British-American DJ, songwriter and record producer seeks to inspire others with his process of creation, plus nurture other talents.
