The 'coastal grandmother' look is currently fashion's hottest trend

The look reflects a clothing style worthy of the greatest summer romantic comedies, focusing on a minimalist and comfortable chic style that's simplicity (and wealth) personified. Photo: AFP

You might have seen the term "coastal grandmother" pop up on your TikTok and Instagram feeds in recent weeks, without really understanding what it was all about.

This fashion trend – a kind of effortlessly chic but comfortable style, reminiscent of Serena Van Der Woodsen's (from television series Gossip Girl) grandmother vacationing in the Hamptons – now has millions of followers around the world... even among younger generations.