For local brands without a brick and mortar store, fashion is a tough industry and you need to be creative to survive in the digital world. photo: 123rf.com
Shopping online is becoming the preferred method to purchasing everything from groceries to electronics, and more people are embracing it to fuel their fashion needs.
Today, people are using online retailers more than ever for their fashion purchases.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
