Finding love in fashion? Tinder swipes right on ready-to-wear collaboration

For the collection, Koche reinterpreted the graphic universe of Tinder in eight pieces, including a hoodie, a T-shirt, a cap and a bandana. Photo: AFP

The gender melting pot is on the agenda at Paris Fashion Week, which kicked off September 27, bringing with it an unexpected collaboration between the Tinder dating app and the Koche fashion label.

Here, two very different worlds unite for a ready-to-wear capsule mixing streetwear and craftsmanship – two key themes for the luxury brand – with Tinder's culture of love.