Lingerie brand tries to redefine what's sexy for women with new ambassadors

Football star Megan Rapinoe (left) and actress Priyanka Chopra Jonas, among others, will replace the brand's past models. Photo: Victoria's Secret

American lingerie giant Victoria's Secret has signed a new roster led by American football star Megan Rapinoe to replace the brand's hypersexualised models, who are under scrutiny for their embodiment of male fantasy over an accurate representation of what women seek in undergarments.

The brand, which brought sexy lingerie to the masses in the 1970s and then made billions, has been overshadowed in recent years by brands that have openly embrace both bodily and ethnic diversity.