Fashion in the fast lane? Luxury carmaker launches 'couture' collection

Top model Mariacarla Boscono presents an outfit from luxury carmaker Ferrari's first internally-designed fashion collection for women and men. Photo: Reuters

Ferrari on Sunday (June 13) rolled out its first in-house fashion collection, offering fans of the Ferrari brand and its supercars a touch of "couture" within a contemporary clothing range.

The launch marks a major step in Ferrari's new brand strategy, one of its biggest investments outside the car business, which the company wants to account for around 10% of the profits in seven to 10 years.