Fashion houses look to a different legacy with their anniversary celebrations

What does heritage mean to fashion brands? A lot of different things, apparently. Photo: Gucci

For the most part, measure of success for a fashion brand often lies in its longevity. As the industry is seen as incredibly fast-moving, names that can endure for years are often celebrated for their heritage.

Recently, several big brands marked a milestone in history. The Michael Kors label turned 40 this year – in which the “birthday party” transformed New York City’s Times Square into one big runway.