Xiao Zhan and the rising fashion influence of Chinese stars

Chinese actor and singer Xiao Zhan was recently named as the ambassador for Tod's. Photo: Tod's

While K-pop stars are certainly in-demand where fashion is concerned, let us not forget the influence of Chinese celebrities.

Big names in China have a huge following too, and luxury brands are quick to capitalise on this. Xiao Zhan for example, was recently named as the ambassador for Tod's.