Taylor Swift and Beyonce highlight the lucrative link between fashion and music

Taylor Swift performs on stage in Paris as part of her "The Eras Tour". Photo: AFP

The return of mega-concerts since the Covid-19 pandemic, with Beyonce and Taylor Swift leading the way, has highlighted the lucrative links between fashion brands and pop stars.

Stage costumes have long been a way for designers to gain massive exposure – think of Madonna's conical breasts that helped make French designer Jean Paul Gaultier a household name in the early 1990s.