2021 Watch Novelties: Omega's unwavering commitment to beauty and innovation

The Seamaster 300 Bronze Gold is a one-of-a-kind design features the brand’s proprietary, patent-pending alloy. Photo: Omega

For a lot of us living under lockdown, it may seem like time slowed down last year. Not in Omega’s case. The watchmaker has stayed productive during the pandemic, doubling its effort to create beautiful, innovative timepieces.

Recently unveiled are designs that represent Omega’s unfailing need for innovation. According to president and CEO Raynald Aeschlimann, they denote a “willingness to break new ground in terms of technology and aesthetics”.

“It was indeed a challenging past year, but the energy and spirit at Omega did not waver, ” he comments, in an email interview. “All of the watches in the new collection represent our pioneering spirit.”

Novelties of this year include updates across the Seamaster, Constellation and De Ville Tresor watches. These range from new materials to sizes and designs, plus inspired wrist-wear that can make a person feel like an astronaut.

The star is the Seamaster 300 Bronze Gold (which Aeschliman calls a “standout example of Omega’s excellence”). This one-of-a-kind design features the brand’s proprietary, patent-pending alloy.

As well as featuring a soft pink hue, it offers corrosion resistance without oxidation, and therefore is said to age slowly – as well as retain its natural and beautiful patina over a longer period of time.

The Constellation watch, recognised by its signature claws on the bezel and half-moon facets, welcomes a range of Small Seconds models in 34mm this year. They are now enhanced with extra diamonds and pretty colours for the dials.

Another highlight is the latest De Ville Tresor. Perhaps the most interesting aspect of the updated design is the addition of new subdials. This includes a small seconds display at six o’clock, while some models also feature a power reserve display at 12 o’clock.

Read more: 2021 Watch Novelties: Rolex pushes boundaries with new designs

Omega has also unveiled a range of velcro watch straps to honour its shared history with NASA. For the average person confined to terra firma, they make for excellent wear during sporting activities.

No one can predict what challenges the watchmaking industry will face this year, but Omega is prepared to face it head-on. Or perhaps, we should say the watchmaker is wildly enthusiastic to take on 2021.

“I think our latest watches will prove that our commitment to excellence goes beyond mere words or marketing speak. We mean what we say, we are here to serve our customers and stay true to our values, our legacy and our DNA, ” Aeschlimann notes.

“Every year has its challenges and we have faced many before and will face them again. However, we do not believe in retreating from our values, or being complacent. We will face the future with confidence and pride.”

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fashion , timepieces , watches , horology , Omega


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