A new 'swappable department store' looks to redefine fashion consumption

This will be the first "swappable department store" coming to New York City, one of the world's fashion capitals. Photo: AFP

The green revolution is well and truly underway. Say hello to the first "swappable department store" in New York City – destined to raise awareness about responsible and sustainable consumption.

Picture the scene. You arrive in a hotel in the heart of Manhattan only to discover rooms full of vintage clothing collections and second-hand designer items, all available without having to spend a single cent.