Virtual makeup testers now the next big trend in online cosmetics shopping

Google is now offering its users virtual makeup testing of makeup by several brands. – AFP

It is hard to buy a lipstick or eyeshadow without being able to test them on your skin tone. But that’s what we would have been forced to do during 2020, if virtual makeup testing hadn’t made its way to our smartphones to save the day.

As online shopping has skyrocketed in this pandemic year, virtual makeup testing is now emerging as a must-have tool in the beauty industry.