Pavithra Varathan says the younger generation is showing more interest in sarees, based on the observations of her customers. Photo: Zobha
Designing her pre-wedding collection sparked Pavithra Varathan’s interest and passion in designing sarees. In 2016, the 31-year-old designer started to work with families of weavers from the Indian temple city of Kanchipuram to come up with her own creations of Kanjivaram silk sarees for the Malaysian market.
“It takes a lot of vision and imagination to create sarees with elements of fashion, elegance, uniqueness and most importantly, quality, ” she says of running Kancheevaram Weaves By Zobha.
