Gucci creative director Alessandro Michele has been looking to transcend the runway show, and the Covid-19 pandemic has provided an apt moment. Michele teamed up with American film director Gus Van Sant to create a seven-part miniseries revealing Gucci’s latest collection, titled Ouverture.
The videos will be trickled out a day at a time starting Monday in the format of a virtual film festival and following the addictive pattern of streaming services. Film and fashion have a long relationship, and Gucci is not the first fashion house to team up with a filmmaker, even during the pandemic.
Already a subscriber? Log in
Play, subscribe and stand a chance to win prizes worth over RM39,000! T&C applies.
Cancel anytime. Ad-free. Unlimited access with perks.
