China's luxury shoppers call in tidy teams to declutter their wardrobes

In the era of the couch-shopper, however, there is also a downside to chasing fashion – hoarding consumers assessing where to put all their new acquisitions. Photo: AFP

The discovery of a Burberry jacket she does not recall buying proved to Chen Rui that she was right to have brought in experts to manage her out-of-control luxury wardrobe.

"How did you find this?" the 32-year-old asked the crack team of "home organisers" who unearthed the jacket from a heap of clothes pulled from her closet in a slick Beijing apartment.