Unsexy selfies and huffy fashionistas take centre stage at Milan Fashion Week

Those who get to physically attend shows had to go through thermal scanners and use hand gel and face masks. Photo: AFP

Getting a front-row seat to Milan Fashion Week seemed to be harder than ever this year, with uninvited influencers and buyers nursing bruised egos as the shows started last week under Covid-19 restrictions.

The virus, which is resurgent in Europe, forced many luxury houses to put off confirming their presence until the last minute – and in the end, only a third committed to appearing.