Photoshoots move into a new direction with models now taking charge

This combination of photos provided by Cedrick Jones shows podcaster Naz Perez posing during a remote photo shoot. Photo: AP

The pandemic has accelerated a power shift in the fashion and advertising world, with models and influencers by necessity wielding more control over their own images during remote photo and video shoots.

Modelling agencies are calling for companies to ship clothes directly to models, advertisers are crowd-sourcing video campaigns and creative directors are finding innovative ways to pick their best shots over Zoom.