What exactly is luxury streetwear and how did it become so popular?

Streetwear is no longer merely seen as casual dressing. Sneakers and hoodies now add flavour to luxury fashion collections, even as they continue to be favoured by the masses. Photo: Louis Vuitton

What exactly is streetwear? Simply put, streetwear is relaxed, cool dressing. T-shirts, hoodies, cargo pants and a pair of sneakers – they are the type of clothes that you would wear while hanging out with your friends.

Then luxury fashion brands learned how to speak “street”. Now, you see sports shoes on a Chanel runway. Those drawstring tracksuit bottoms on the Gucci model? An integral part of a high-end look.