A customer-centric e-commerce website, debeers.com has been unveiled by De Beers Jewellers. A unique offering in the fine jewellery industry, this affirms De Beers Jewellers' position as the Home of Diamonds. The new website, available in English, French and Chinese is expanding the product selection available for purchase to include the wide range of De Beers Jewellers' creations — for the first time, engagement rings and solitaires from the entry price points of the My First De Beers collection (around RM4,000 to RM15,000). Delivery capabilities have also been extended to 15 markets.
Considered a global flagship and captivating window into the De Beers Jewellery world, the site is a key element of the company’s omni-channel vision. This as we all know is more relevant than ever in the world’s new context. Intent on delivering an immersive experience to clients, it allows them to shop in a way which suits them, making the customer journey seamless and also intuitive across digital and physical channels.
If you are looking for a personalised, content-rich and educational diamond discovery experience, this new website is a must-visit. Some of its new functions include intelligent search and filtering tools which enable clients to easily find what they are looking for, live chat and customer service in four languages. There is also a channel for enquiry and contact forms, plus one can book specific in-store appointments based upon their own specific needs.
Don’t forget to take a look at “The Home of Diamonds” section of the new website, where visitors are invited to explore the world of De Beers Jewellery through educational texts. This will help them make an informed purchase or simply learn more about natural diamonds through the brand’s expertise of more than 130 years.
It’s so wonderful that even high jewellery and personalised pieces are now available for purchase online and can be delivered to valued clients. However, should someone want to, they may also choose to collect their purchase or make an appointment to view the jewellery in one of the De Beers Jewellers stores worldwide. As part of the omni-channel transformation, global stock is accessible online, enhancing the ability for clients to find the right diamond for themselves.
Says Francois Delage, chief executive officer at De Beers Jewellers, “Our new site enables our clients to discover and acquire diamond jewellery through a rich content experience. It provides a client service approach at all stages and an unparalleled offer of personalisation, from the choice of solitaire to preferred engraving font or the precious colour metal they fancy on a collection piece. This forms part of our strategy to become the first truly omni-channel jeweller. We know that purchasing a diamond jewellery piece is a very personal journey that will represent time to discover and inform oneself and time to compare, until the moment the choice is made. We wanted to ensure that we can offer a consistent and seamless discovery and shopping experience, both online and offline! The launch timing, fortuitous in our current world context, will help us to further accelerate the reach of our global audiences and support the ever-growing digital expectations of our clients.”
What are you waiting for? Ladies, if you feel you deserve to pamper yourself take a look at the website and choose something. The range is extensive and you will surely find a piece you will fall in love with.
As for men, maybe you may want to get something extra special for your loved one to thank her for all the lovely dishes she’s cooked or the way she has been taking care of you and the family during these challenging times of the new norm.
Choosing a good quality diamond with dazzling brilliance has never been easier. Add a sparkle to her eyes through glittering diamonds.
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