You've heard of couture dresses, what about exquisitely handmade ties?

Customers can personalise the length, width or thickness of the ties, of which are described as a "unique work of art". Photo: Marinella

Film star Marcello Mastroianni, John F. Kennedy, even Prince Charles – all have donned handmade ties from one shop in Naples so famed for its artisanal finery some devotees boast thousands.

The painstaking needlework cannot be rushed, despite demand for E. Marinella (known as just Marinella) ties usually far outstripping production.