Superfoods and high-tech beauty among the strongest skincare trends

Superfoods enriched skincare and high-tech beauty are trending on people's wishlist for online purchases. -- AFP

Beauty addicts around the world are increasingly keen on skincare products based on ingredients that are more commonly found in refrigerators, such as berries, seeds and seaweed.

Beauty products, which feature organic and non-toxic ingredients, are also increasingly sought-after by consumers. In particular, Stylight highlights an upsurge of interest in brands that are tagged as "clean," most notably Briogeo, whose natural hair products recorded an increase of 800% in clicks over the last five months, and The Ordinary brand which registered an increase of 260% in clicks at the end of February.