The high-end ready-to-wear brand Helmut Lang has called on American top model Bella Hadid to present its Spring/Summer 2020 collection.
In a series of shots by Ethan James Green, the model appears transformed with straightened hair and bangs.
Helmut Lang has begun the year with a campaign that will likely delight fashion enthusiasts. The brand has gone for broke, calling on the services of one of the most coveted top models of the moment, Bella, for a shoot with the world-renowned photographer Green.
With so much firepower behind and in front of the camera, it goes without saying that the label's new Spring/Summer 2020 collection will be covered all over the planet.
For the campaign, Bella has radically changed her look. Her hair appears darker than usual and, even more importantly, it has been cut with bangs, which suit her down to the ground.
Gigi Hadid's sister strikes a pose in a series of black and white shots to present the key pieces of the new Helmut Lang collection.
Bella wears a succession of outfits, which includes pants with an asymmetric top with cut-outs around the collar, a satiny flowing dress with boots, and a crop top with a perfecto and dark glasses.
Omnipresent on the catwalks in recent weeks, Bella has also featured in numerous campaigns since the start of 2020, most notably for Dior Beauty, Miu Miu, Moschino, Missoni, and Burberry. -- Relaxnews
BELLA seen by ETHAN JAMES GREEN New York, N.Y. HELMUT LANG S/S 2020 AVAILABLE WORLDWIDE A post shared by HELMUT LANG (@helmutlang) on Feb 18,2020 at 7:01am PST
BELLA seen by ETHAN JAMES GREEN New York, N.Y. HELMUT LANG S/S 2020 AVAILABLE WORLDWIDE A post shared by HELMUT LANG (@helmutlang) on Feb 18,2020 at 7:01am PST
BELLA seen by ETHAN JAMES GREEN New York, N.Y. HELMUT LANG S/S 2020 AVAILABLE WORLDWIDE A post shared by HELMUT LANG (@helmutlang) on Feb 18,2020 at 6:59am PST
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