Tiffany & Co's new jewellery is inspired by paper flowers

Tiffany & Co's new collection is said to be about stripping away all of the rules associated with fine jewellery and making it fun. The campaign is fronted by American actress Elle Fanning.

Tiffany & Co has unveiled chief artistic officer Reed Krakoff’s first jewellery collection. Its name and design were inspired by the idea of flower petals, cut from paper and delicately pinned together.

The Tiffany & Co Paper Flowers collection comprises fine jewellery, and reflects a perfect balance of refined femininity and industrial modernity. The floral motif is reimagined through a modern and graphic lens.