Mattel has released its first Deepavali Barbie just in time for the Festival of Lights, which falls on Oct 31 in Singapore and Malaysia.
The doll went on sale on Oct 3 exclusively to Barbie Signature members on Mattel’s official website. At the time of writing, the doll has sold out on the website.
Mattel Singapore’s marketing lead told The New Paper (TNP) that only 50 Deepavali Barbies will be brought into Singapore. (A source from Mattel Malaysia has confirmed that it will not be sold here.)
The American toy company’s latest doll was designed by renowned Indian fashion designer Anita Dongre, who aims to empower rural women artisans and showcase India’s rich tradition of craftsmanship.
The Deepavali Barbie is dressed in traditional Indian wear, such as a choli top and lehenga, adorned with vibrant dahlias, jasmines and the Indian lotus, which symbolises strength and beauty.
Deepavali Barbie’s Moonlight Bloom ensemble, in addition to her sparkling earrings and gold bangles, reflects the “radiant lights” of Deepavali.
The dolls are priced at SG$62 (RM203.64) each, according to the Mattel Creations website, and are expected to arrive between late October and early November. — The Straits Times/Asia News Network
