The Lego Group has just announced a new multi-year partnership with sport equipment giant Nike that will "celebrate sport and creative play". — Photo: Screenshot from Lego.com
Who says toy bricks and sports don't mix? The Lego Group has just announced a new multi-year partnership with sport equipment giant Nike that will "celebrate sport and creative play, creating new and exciting opportunities for kids and families worldwide".
According to a press statement by both companies, the partnership, which begins next year, will see a series of "co-branded products, content and experiences that combine the imaginative power of Lego bricks with Nike’s 'Just Do It' spirit to invite all kids into play and sport".
