A sneak peek at part of the Obegransad collection, a collaboration between Ikea and house music supergroup Swedish House Mafia. Photos: Ikea
It’s the kind of collaboration you’ll think is a joke when you first hear about it. But the more you think about it, however, you realise it’s so clever you wonder why it’s never done before.
Superstar electronic dance music (EDM) group Swedish House Mafia has joined forces with Ikea, the global Swedish home furniture and retail company, for a collection of products that empower people to create music at home.
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