Maximus the cat’s Instagram page is filled with funny posts like this one (‘Hakuna matata? No thank you!’). — @Maximusp16/@Bartdewever1/Instagram
It is no secret that a tabby named Larry wields considerable power in London’s 10 Downing Street.
Now in Belgium, a rescue cat named Maximus has shot to social media stardom as the bewhiskered sidekick and PR weapon of Prime Minister Bart De Wever.
Taken in from a shelter by the Flemish conservative leader over the summer, the grey fluffball has become a fixture on Instagram – snapped batting at string or lolling around in the boss’s office.
But while Larry has risen above politics as Chief Mouser to six British prime ministers, the adventures of De Wever’s four-legged friend come with a dose of salty commentary on Belgium’s turbulent public life.
Cartoon bubbles have captured Maximus musing sardonically – in Flemish – on everything from the country’s long-running budget showdown to strikes over his boss’s austerity measures, or a new voluntary military service for young Belgians.
Less than six months after his account went live in July, Maximus has caught up with his master when it comes to Instagram followers.
The account name – @maximustp16 – stands for “Maximus Textoris Pulcher”, a cryptic reference to that of his boss, which means “The Weaver” in Dutch.
The posts are light-hearted and funny. In this one, De Wever says, '100k followers, Maximus! Who would have thought?'. To which Maximus replies, 'Me, of course'.
Those in the know say the puss-influencer’s posts are put up by the prime minister’s personal assistant.
But the Belgian leader – known for his deadpan sense of humour – is also pretty prolific online, and regularly cross-posts with the cat’s account when he wants to strike a lighter note.
Since taking office in February, De Wever has posted a whole series of vignettes of himself with Maximus, pushing him in a stroller or taking a nap by his side.
His first response in October to the news of a foiled plot to attack him using drone-mounted explosives?
A post showing the prime minister and reclining cat with the cartoon caption “Maximus, can you catch a drone?”
“No – but I’m catching dreams like no one else!” the mog replies.
All good fun, but what is the strategy at work?
For political analyst Dave Sinardet the spoof account is chiefly a way for the 54-year-old De Wever to freshen up his public image – and show he does not take himself too seriously.
“It’s a smart way to do political PR,” said Sinardet, a university professor in Brussels. “It makes politicians seem friendlier, gentler – considering that most people see them as rational, even arrogant figures.”
The Flemish nationalist faces an uphill challenge – under fire from left-wing parties who accuse him of unpicking social protections with rolling strikes and protests targeting his government all year.
Deploying pets as political PR assets is nothing new: every United States president in history, with the exception of Donald Trump, has posed with animals at the White House.
Larry the Downing Street cat is a global celebrity in his own right, with his @Number10cat account on X boasting almost 900,000 followers.
But De Wever’s posts with Maximus are not to everyone’s liking at home.
A video of the prime minister pretending to play Amazing Grace on the bagpipes – the pipe being Maximus’s tail – during tense budget talks had the opposition hissing.
“Quite the summary of their politics: noise and hot air,” snapped the socialist lawmaker Patrick Prevot. – AFP
