E-commerce platform for young ones

On Mighty, the children can choose the products to be sold. One of its founders encouraged his young daughters to sell the bracelets they were making online. Photo: 123rf.com

The Los Angeles-based company Mighty gives children the chance to open their own online stores. It’s an initiative that allows them to develop entrepreneurial skills while also making money.

The idea may sound slightly crazy to some, but Mighty is essentially an e-commerce platform where children manage their own online stores. They choose the products to be sold, the colours of the storefront, and the communications and the marketing for their “small business”.

This concept came from an idea of Ben Goldhirsh, one of the two founders. While living in Costa Rica, his two daughters were in a school of just six people. Concerned about his daughters’ development and about them potentially falling behind American students, he tutored them and used learning platforms.