The marketplace Etsy has just ponied up US$1.6bil to buy Depop, the British application specialised in second-hand clothes, which has become an essential app among Gen Z.
This generation is drawn to second-hand clothing for its budget-friendly prices, but also because it corresponds to their concerns and commitments in terms of the environment, as Florence de Ferran, a professor and researcher in management sciences at the University of La Rochelle, explains.
Why are consumers turning to second-hand on a massive scale?
I wouldn’t say they’re turning to second-hand on a massive scale. There are indeed several variables that have facilitated the growth of certain types of second-hand commerce.
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