Vietnam's e-commerce enters 'golden age' during pandemic

A shopper browses for products on an e-commerce platform. Vietnam is becoming the leading market for e-commerce in Southeast Asia. VNA/VNS

HANOI (Vietnam News/ANN): The Covid-19 pandemic has helped e-commerce platforms in Vietnam achieve impressive growth of 18 per cent, pushing the market size to US$11.8 billion.

According to a report on Vietnam’s digital advertising market released on June 1, new users of e-commerce platforms grew 41 per cent during the pandemic.