A file photo of the Ambev plant in Jaguariuna, some 125km from Sao Paulo. Photo: AFP
Brazilian brewer Ambev has launched an unusual new product aimed at uniting two great, if disparate, causes – saving the Amazon rainforest and love of beer.
The new beer, Colorado Amazonica, will be priced according to the rate of deforestation in the world's biggest rainforest, the company said in a statement.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
