Want cheaper beer? Save a tree


By Agency
A file photo of the Ambev plant in Jaguariuna, some 125km from Sao Paulo. Photo: AFP

Brazilian brewer Ambev has launched an unusual new product aimed at uniting two great, if disparate, causes – saving the Amazon rainforest and love of beer.

The new beer, Colorado Amazonica, will be priced according to the rate of deforestation in the world's biggest rainforest, the company said in a statement.

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Monthly Plan

RM 13.90/month

RM 11.12/month

Billed as RM 11.12 for the 1st month, RM 13.90 thereafter.

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Annual Plan

RM 12.33/month

RM 9.87/month

Billed as RM 118.40 for the 1st year, RM 148 thereafter.

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