Women are not Doraemon: Malaysians blast Ministry's sexist posters on social media

Social media users hit back at Women and Family Ministry through various memes for their sexist posters.

To promote household happiness, women must not nag their husbands to partake in household chores; they should, instead cajole him, in voice like Japanese cartoon character, Doraemon (who is male), and a giggle too.

This is the advice from the Women and Family Development Ministry through one of their posters to promote “household happiness”. (The ministry has since issued a public apology and taken down the offending posters).

Naturally, Malaysians weren’t amused by the ministry’s sexist PSAs and within hours, memes were flooding social media like one by Hakam Youth featuring an irate Doraemon saying, “I do not patronise women.”

Many Malaysians couldn’t understand the reference to Doraemon or how the ministry could trivialise the issue of gender balance and domestic violence particularly during the MCO when victims of domestic violence are particularly vulnerable.

Another chauvinistic poster urged women to “dress up” at home implying that a woman needs to look good in order to maintain harmony with her spouse. People were having none of that either.

Women’s Aid Organisation came up with their own poster to counter the ministry’s harmful messaging on their PSAs.

Another stand out graphic that was circulating online was one titled, “Lelaki sejati tolong isteri” (A real man helps his spouse) which offered six points on how household responsibilities and harmony rests on the shoulders of men and women. Perhaps the ministry should take note.

Activist Emellia Shariff, one of the founders of The G-Blog also offered an alternative to the ministry’s posters, because "I wanted to create a counter-narrative that was more respectful not just to women but to men".

Article type: metered
User Type: anonymous web
User Status:
Campaign ID: 46
Cxense type: free
User access status: 3

Next In Living

Relationships: What should you do if your adult kid won’t get in touch?
Revenge of the 'granny plant' and the rebranding of plants
Bolivian wine-growers banking on 'distinctive' altitude flavour
Growing mushrooms on coffee grounds - the new pandemic hobby?
What a buzz: Saving Malaysia's bees, one nest at a time
Big Smile, No Teeth: If we don’t vaccinate we’ll never be done with Covid-19
Shop Safely, Wisely And Rewardingly This Raya
Do home fragrances really do anything but smell nice?
Human Writes: The climate crisis is triggering really bad weather
Are dogs really watching the show when they react to what's on TV?

Stories You'll Enjoy