Mattel's Creatable World doll line, which was launched recently, is designed 'to keep labels out and invite everyone in' by giving children the freedom to customise their characters, the toymaker says. Photo: Mattel/dpa
The toymaker behind Barbie dolls and Hot Wheels cars is now officially woke. Mattel has launched its first gender-inclusive dolls to encourage more creative play for girls and boys.
The Creatable World doll line is designed “to keep labels out and invite everyone in” by giving children the freedom to customise their characters, the toymaker says.
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