Influencers and celebrities, beware of promoting health products!


Although you may like a particular influencer or celebrity, you should still be wary of any claims they make while promoting or selling a health-related product, as they are unlikely to be qualified to assess its quality, effectiveness or authenticity. (This image is human-created, AI-aided.)

The rapid growth of the internet and the evolution of digital marketing have significantly transformed the landscape of health product sales.

Nowadays, consumers have unprecedented access to a vast array of health products through e-commerce platforms, social media and influencer-driven marketing.

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