Flying off the shelves


  • Branded
  • Friday, 24 Jul 2020

As many are getting accustomed to life in the new normal, the Covid-19 pandemic has clearly underlined the importance of good nutrition and a balanced diet among Malaysians.

This has led to a growing awareness that eating healthy is an integral part of good health.

To build a strong, healthy body, the basic building block of sustenance, which is what we eat daily, plays a most important role.

With this awareness is the realisation that constant consumption of processed food, fast foods or foods prepared with a lot of oil and sugar is not conducive to a healthy lifestyle – convenient and delicious as these may be.

More people are now turning towards healthier food alternatives.More people are now turning towards healthier food alternatives.

With more people turning towards healthier food alternatives, NATURECARE.LIFE, a homegrown company manufacturing plant-based wholefood supplements, has experienced a surge in demand for its products.

NATURECARE.LIFE was founded by plant-based diet advocate and nutritionist Chong Fat Eng.NATURECARE.LIFE was founded by plant-based diet advocate and nutritionist Chong Fat Eng.

Founded by plant-based diet advocate and nutritionist Chong Fat Eng, NATURECARE.LIFE is a company that firmly believes in evidence-based nutritional philosophies to create nature-inspired dietary solutions for a healthier society.

“We take great pride in producing wholefood supplements that are 100% plant-based, free from any kind of preservative, artificial colouring, artificial flavouring or sweetening.

“Our products are all backed by years of research and development, and they come in easy to consume freeze-dried powdered forms for added convenience, ” said Chong.

Chong, who battled his own health issues in the past, shared: “For a long time, I was suffering multiple health problems that almost barred me from work, and my life pretty much revolved around prescribed medication and frequent visits to the doctor.

“Embracing a plant-based diet was truly life-changing for me. I firmly believe that with a proper diet and a healthy lifestyle, the human body is capable of doing more than you can imagine.”

Known previously for a predominantly offline and face-to-face business approach, the movement control order was a unique time for NATURECARE.LIFE as the brand ventured into the world of e-commerce, listing some of its best-selling products on their website, as well as Shopee and Lazada.

Jersey shared that some bestsellers were quickly sold out and required restocking.Jersey shared that some bestsellers were quickly sold out and required restocking.

Speaking of the company’s overwhelming online sales during the MCO and RMCO, NATURECARE.LIFE business development director Jersey Chong shared that some bestsellers were quickly sold out and required restocking.

“We were ecstatic when we saw the spike in orders after going live on our social media. Some new products sold out in less than 24 hours.“Notably, two of our premier products, Ananas and Zerolait, are now being produced in limited quantities due to the seasonal availability of raw materials and our stringent quality control in the selection of produce for these two products, ” Jersey said.

NATURECARE.LIFE’s bestselling products include:

• Ananas: Pineapple chia blend priced at RM67.10 for 14 sachets each 20g

• Berrynice: Mixed berry chia blend priced at RM81.10 for 14 sachets each 20g

• Frunergy: Fruit blend of 16 kinds of fruit priced at RM136.80 for 30 sachets each 3,000mg

• Plantpro: Plant-based protein blend priced at RM112.80 for 240g

• Spirulina: Natural nutrient bomb priced at RM98.50 per bottle of 300 tablets

• Halvia+: Premium organic whole chia seeds and soluble fibre priced at RM51.60 per box of 14 sachets

• Zerolait (new): Nut-free, soy-free plant milk powder priced at RM128.00 for 14 sachets each 30g

Apart from the impressive sales and demand for its products, the brand has also been widely endorsed by many local personalities and celebrities.

“We have been very fortunate to have prominent celebrities such as Neelofa, Nora Danish, Shila Amzah and Carrie Lee endorse and enjoy the benefits of our natural wholefood supplements.

‘We hope to continue promoting nutrition and wellness as a way of life among Malaysians, ’ says Jersey.‘We hope to continue promoting nutrition and wellness as a way of life among Malaysians, ’ says Jersey.

“We hope to continue promoting nutrition and wellness as a way of life among Malaysians through our range of healthy and delicious wholefood products, ” Jersey added.

For the latest updates on products and ongoing promotions, check out Nature Care Life Science (@naturecare.life) on Facebook/Instagram, visit https://naturecare.life, or Customer Service WhatsApp +60173306938.

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