According to a popular online food delivery app, bubble tea orders in South-East Asia increased 3,000% in 2018 from 2017.
The app is connected to the 4,000 bubble tea outlets in the region, which are growing at a rate of 200%.
Its data also shows that consumers in the region consume at least four cups a month, led by Thailand (six cups), Philippines (five) and three each for Malaysia, Singapore and Indonesia.
Bubble tea has been shown to have extremely high levels of sugar, 20 teaspoons of sugar on average. Healthy adults are recommended to take no more than eight teaspoons of sugar a day.
To help tackle this issue, two companies have banded together for a research and development collaboration to produce healthier versions of three key bubble tea ingredients.