Fashion trends parallel the rise in melanoma

Findings show that socioeconomic and cultural forces have came together over time to get us where we are today with respect to the continued rise in melanoma cases, says expert.

Skin-baring fashions, increased leisure time and acceptance of the idea of a “healthy tan” may have a lot to do with the rising numbers of new melanoma cases each year, suggests a new study.

Researchers found that increasing melanoma rates in America track with diminishing swimsuit coverage since the early 20th century.