Malaysian salon nails it by offering niche services to meet customers' needs

Owner of Golden Kimby Nails and Waxing Salon, Kelly Gan. Photo: The Star/Kamarul Ariffin

Nail and waxing salon owner Kelly Gan, 34, says in order for a business to survive during difficult times such as the pandemic, it must meet customers’ needs, not just their wants.

Gan, who hails from Kuala Lumpur, has been running Golden Kimby Nails and Waxing Salon for seven years but started learning how to do manicures during the school holidays when she was 16.