Lim (seventh from left) with the cast of Reborn and Revenge. From left: Thomas Kok, Eric JJ, Sherwyn Pang, Xiao Wei Wei, Ng Xin Yi, Yumi Wong, Datuk Jment Lim, Chang Dao,Nini Wong,Cindy Po, Wilson Lee, Ooi Tian Jia, Jayden, Chai Zi.
INTEGRATED entertainment company—Thousands of Years Media (ToYm) the brainchild of Datuk Jment Lim, who also founded SunStrong Entertainment—is once again making waves in Malaysia’s entertainment scene with the launch of its latest Mandarin micro drama, Reborn and Revenge.
Since March, ToYm has been pioneering the micro drama format in Malaysia, creating a fresh advertising niche that seamlessly integrates storytelling with brand partnerships.
Its debut production, In Character, the first locally produced Chinese micro drama in Malaysia, achieved phenomenal traction, recording 15.1 million views for the Chinese version and 10 million views for the Malay-dubbed version.
Building on this momentum, production for Reborn and Revenge began on Sept 2, 2025, with the official launch slated for November 2025.
After the release, ToYm will begin filming its first Malay-language micro drama, reinforcing its commitment to representing Malaysia’s multicultural audience.
Reborn and Revenge tells the story of Lin Xiyun, a woman neglected by her family and betrayed by her stepmother and sister.
After meeting a tragic death, she is mysteriously reborn and witnesses the downfall of her fiancé, Gu Tingfeng.
Armed with a second chance at life, she vows to reclaim her dignity and deliver justice to those who wronged her.
This production builds on the female empowerment themes explored in In Character, but pushes into darker, high-stakes territory—blending suspense, betrayal, and redemption into a sharp, fast-paced narrative.
The production features a dynamic mix of established stars and ToYm’s rising in-house talents.
“With Reborn and Revenge, we’re proud to mark several firsts for ToYm—Yumi Wong’s first micro drama role, the debut of our Shining Star competition champions Ng Xin Yi and Ooi Tianjia in a ToYm production, and, for the first time, the use of AI to compose the micro drama’s original theme song,” said Lim.
“Some people say micro dramas are low-quality or shallow—and yes, the market does have such examples.
“But we’ve been very clear about our direction: to produce high-quality, meaningful, and positive works.
“That’s why, even when offered productions at less than one-third of our budget, we said no. For us, quality and values are non-negotiable,” he added.
The global micro drama market is expanding rapidly, projected to grow at a compound annual growth rate (CAGR) of over 15% through 2027, with the Asia-Pacific region driving the surge.
China’s market alone was valued at over RM21bil in 2024, underscoring the immense appetite for short-form, mobile-first storytelling.
In Malaysia, ToYm is leading this wave of innovation, setting a new benchmark for brand integration by seamlessly embedding products into engaging narratives.
The success of In Character, with millions of views across platforms, showcases the reach and influence of this format, which has already transformed brand visibility and consumer engagement in China.
