New charity campaign launched to support social causes

The Speak Up Bravely If Something Happens campaign was recently launched in Kuala Lumpur. Photo: Handout

SunStrong Entertainment continues to lend a voice to social causes with its latest charity campaign, Speak Up Bravely If Something Happens.

The initiative highlights seven themes, namely – scams, mental health, suicide, substance abuse, bullying, sexual assault and abortion, through a radio drama and a specially recorded single.

The seven-episode radio drama – featuring talents like Jordan Voon, Coby Chong, Crystal Ong and more – will be aired on AiFM on March 11 at 12.20pm every Monday and Tuesday to address the campaign's seven subject matters.

Meanwhile, the uplifting single Right Here, Right Now – performed by SunStrong Entertainment founder Jment Lim, Daniel Lee, Yise Loo, Nicole Lai and more – is available on YouTube.

The Speak Up Bravely If Something Happens initiative was launched by Communications Deputy Minister Teo Nie Ching recently.

Teo said the government had stepped up efforts on content removal, setting up helplines as well as reporting channels for the challenges addressed in this campaign.

She added: "This is yet another commendable initiative by SunStrong Entertainment, which has been persistent in its prevention education and awareness efforts.

"We call on more parties to utilise various mediums and platforms to spread educational and informative content for a better Malaysia."

Meanwhile, Lim said SunStrong Entertainment has been sponsoring, supporting and holding numerous social projects.

"We believe that every company has a responsibility to lend a hand or voice to important matters in whichever way they can," he said.